People turn to thought leaders for advice and even their perspective of time-sensitive events as they occur.įortunately, a well-trained ghostwriter can make you a subject matter expert through their exhaustive research and by producing a well-crafted post. Authorityīecoming a thought leader means becoming an authority of subject matter in your industry. In total, SEO ghostwriters create written posts that are easy to consume, optimized for online search engines, and provide authoritative knowledge that answers user questions. Unfortunately, many readers have a tiny attention span, so crafting an outline that answers user questions directly and separates important subtopics is critical.Īdditionally, SEO ghostwriters can improve a written piece and more it more readable by incorporating a strong hook and relevant imagery. ![]() SEO ghostwriters and SEO campaign managers use keyword research to uncover pain points through Google searches of what topics people in your audience are misinformed about or have very little understanding of.įrom here, SEO ghostwriters can create an informative and scannable document. That’s why we recommend working with companies with ghostwriting services knowledgeable in online marketing and SEO. While we all love to see our names on an important byline, you’re most likely looking for ghostwriters who can elevate your brand and deliver you an ROI. Therefore, be wary of a writer who does not convey your style or likes to speak more than you. Ghostwriters will only understand your brand and style by learning more about your character and business. Ultimately, ghostwriters need to listen more than they speak. In that case, a ghostwriter must reinforce this theme of connecting farmers with consumers to enrich their writing. Suppose your company’s mission is to bridge the relationship between farmers and consumers. Most entrepreneurs or influencers have a mission statement or niche they operate in. Lastly, every piece should include a theme near or dear to your heart. Fortunately, much of the latter will be uncovered during keyword research, which we will discuss below. Therefore, ghostwriters must study how they speak, evaluate their word choice, and convey their character in everything they write.įor example, if you use humor or sarcasm to explain tasks or convey meaning, a ghostwriter should also use humor to help explain topics and relate to your audience.Īdditionally, the diction must reflect your knowledge level, the audience’s expected level of understanding, and incorporate buzzwords used in your industry. Writing style changes depending on the subject of the piece and the author’s interpretation, but ultimately style depends mainly on the author’s character. Hemingway was known for his strong diction that drove straight to the point, and Tolstoy was known for his elaborate imagery.Ī writer’s voice encompasses three primary areas of writing, including: ![]() The Art of VoiceĮvery writer has a distinct voice. 5 Essentials of Ghostwriting for Business Leaders 1. With this in mind, let’s discuss five essential areas that ghostwriters are versed in and how they will help your personal brand. Ghostwriting services provide entrepreneurs with the means to tell a story that inspires their audience and markets their brand. Most commonly, celebrities hire ghostwriters to write autobiographies, although many entrepreneurs and influencers hire ghost blog writers and SEO ghostwriters to write on behalf of their brand(s).īusiness leaders can hire ghostwriters to write anything, whether a blog for their own website, a guest post or a newsletter. Still, for those of you unsure about how ghostwriting works or how it can benefit your business, we’ve created a guide below, along with some video.Ī ghostwriter is hired to write under the authorship of another person with no credit to their name. ![]() Crafting their own voice with authority.Gaining access to a highly-skilled editor.Publishing highly skilled work that makes them a thought leader.And the stronger the brand awareness, the stronger the revenue.īusy entrepreneurs can benefit from ghosting by: Ghostwriting is a great investment for business leaders looking to expand their online footprint and gain a following. That’s why they turn to ghostwrite services to find someone with the skill and tact to master their voice and authority. Unfortunately, many entrepreneurs simply don’t have the time or the skill to tell their stories in a way that inspires their audience. For better or worse, there are no bigger egos than successful entrepreneurs it’s what inspires them and enables them to do great things. So the act of ghostwriting must be one of balancing egos. William Zinser contests that “Writing is an act of ego, and you might as well admit it.”
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